Genetic Denim

Genetic Denim was created by Shaun Hurley, the mastermind behind Sacred Blue Denim and 575 denim. The third time is clearly a charm with Genetic. Shaun has partnered in this denim venture with club owners and promoters, Scott Sartiano and Ali Fatourechi. The denim is soft, basic and available in three different cuts with a few different washes. The goal is for Genetic Denim to be comfortable and easy to wear with just about anything. The line already has a celeb following; Paris Hilton, Mary Kate Olsen and Lindsay Lohan are huge fans.