Joes

Founder and president of Joe’s Jeans, Joe Dahan, created Joe’s Denim line which has quickly become one of America’s most popular denim lines. Dahan grew up in Casablanca, Morocco and was constantly surrounded by eye-catching elements from stark white buildings to “uncivilized markets.” When he left Morocco for Los Angeles, Dahan created a clothing line called Joe the Hun, a bohemian line that infused his Moroccan upbringing.  In 2001, Dahan launched Joe’s Jeans, which included denim as well as women tees.  The denim emphasized a woman’s curves and styles were named per the fit.  Joe’s Jeans are about making a woman look slim and at her best.  Curvy girls should not miss the “honey cut.” They make every bottom look amazing.